Canada can define a powerful food brand as more and more consumers seek out trusted and more responsible suppliers. This is what the Canadian Agri-Food Policy Institute calls Canada’s “big possibility.” Canada can position itself as a preferred food source and derive economic benefits from doing so.
But are we doing enough to truly leverage Canada’s potential? We lack a common goal. We can aim to produce more food, to do so sustainably and to improve its nutritional quality – all at the same time. This would place Canada even further at the leading edge of global food innovation. This effort will require strong collaboration across the food system, including agricultural suppliers, food producers, processors and retailers. It also extends to scientists, technology providers, financial institutions, the health community and others.