The price for serving alternative markets

August 9, 2016

Cattleland also participated in the pilot for the Canadian Feedlot Animal Care Assessment Program. This auditable program spearheaded by the National Cattle Feeders Association brought industry, packers, retailers, scientists, veterinarians and non-government organizations onto the same page. It is endorsed by the National Farm Animal Care Council, which oversees the development of national codes of practice.

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With natural capital and trust, Canada can become an agrifood powerhouse

August 2, 2016

Canada can define a powerful food brand as more and more consumers seek out trusted and more responsible suppliers. This is what the Canadian Agri-Food Policy Institute calls Canada’s “big possibility.” Canada can position itself as a preferred food source and derive economic benefits from doing so.

But are we doing enough to truly leverage Canada’s potential? We lack a common goal. We can aim to produce more food, to do so sustainably and to improve its nutritional quality – all at the same time. This would place Canada even further at the leading edge of global food innovation. This effort will require strong collaboration across the food system, including agricultural suppliers, food producers, processors and retailers. It also extends to scientists, technology providers, financial institutions, the health community and others.

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Feds fund Canada Beef export promotion

July 21, 2016

“Canadian farmers and ranchers take pride in producing a premium-quality safe beef product. This investment will help strengthen the Canadian beef brand globally, leading to greater returns for our farmers and their families and continued growth in the middle class, ” MacAulay said in the release.

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