Category Archives: Videos

Brazil’s ‘weak meat’ scandal a lesson in the fragility of food trust

The world has been pleaded to over and over again to recognize that the problem has been fixed. Brazil has even invited any country, market, or politician still harbouring doubts to see first-hand a slice of the country’s meat sector.

We are not in possession of all the information. Decisions to continue a relationship or terminate it are based on fact, but not entirely. They can’t be. Trust has to play a role. Nations must work to become trustworthy.

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We can audit for animal care

July 8, 2016

Humane treatment, however, is something Canadian producers can generally lay claim to and starting this month, something they can be verified for. In fact, two auditable animal care programs are now available in Canada. One is offered by the National Cattle Feeders’ Association [the only PAACO-certified auditable program in Canada]. A general outline of this program appeared in our May issue, and a more detailed look at its auditing process is found in this issue.

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‘$600 million opportunity’ awaits cattle sector

March 25, 2016

“What will happen on day one of CETA, with respect to that quota, Canadian beef gets in at zero percent, duty free, whereas U.S. beef under the same quota continues to be 20 percent,” said John Masswohl, director of government and international relations for the Canadian Cattlemen’s Association.

“So that’s 11,500 tonnes of new duty free access that we don’t have now.”

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