“Consumers want proof that the meat they eat is raised with care, says Dr. Joyce Van Donkersgoed. It’s just common sense: we all want to be in business long term and we can’t afford to alienate customers. If auditing our animal welfare practices is what consumers demand, that’s what we have to be willing to provide. As such, the National Cattle Feeders’ creation of a PAACO certified audit tool is intended to proactively manage the scope and demands of the inevitable, not to add unnecessary administrative burden to feedlot operators.”

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