Ritz joins Canada Beef for Industry Tour as Demand in Asia Rises

March 19, 2015 | News Article

The Canadian Beef Branding Series highlights the four pillars of the Canadian beef brand – Producer, Product, World Class Standards and Sustainability. By engaging both the emotional and technical attributes, the series aims to create and sustain strong brand loyalty to the Canadian Beef Advantage (CBA), and ultimately, Canadian beef.

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